Now for the future: Saarstahl Rail presents its new design

Rail manufacturer Saarstahl Rail is presenting its new brand identity. The new design emphasizes its strong affiliation with the Saarstahl Group while also symbolizing the sustainability of its successful “green” rail product.

In its new look, Saarstahl Rail is adopting the color palette of the Saarstahl corporate group as well as elements of the Pure Steel+ umbrella brand: The “sickles” in the logo are now green and the shared slogan “We are Pure Steel+” illustrates the solidarity within the group of companies.

“The re-branding carries great symbolic power for Saarstahl Rail, both internally and externally,” explained Dr. Nadine Artelt, President of Saarstahl Rail. “For the employees, the design stands for the successful integration into the Group and the day-to-day collaboration in a spirit of partnership. The new color palette now clearly shows the outside world what we stand for: as the only provider of CO2-reduced rails in Europe, we are making the mobility transition possible.”

The new brand identity is accompanied by a redesign of the company website, which can be accessed as usual at www.saarstahl-rail.com. In addition, the website for the Pure Steel+ umbrella brand (www.pure-steel.com) offers interesting articles and a wide range of insights into the SHS Group (SHS – Stahl-Holding-Saar).